Google – Oktoberfest Campaign

For Google Gemini’s GET WIESN READY campaign, we developed a series of films exploring how technology can help us navigate unfamiliar traditions without losing our individuality. Set against the backdrop of Munich’s Oktoberfest, the films follow different protagonists as they prepare for their own experience of the Wiesn. From finding the right outfit to discovering the small details of Bavarian tradition, Gemini becomes a subtle companion, offering guidance without taking away the joy of making things your own. Combining intimate, observational moments with a playful, social-first camera language, we aimed to capture the authenticity of Munich and the excitement of discovering something new. Rather than placing technology at the centre, we focused on the people, their personalities and the small moments of confidence that make an unfamiliar experience feel like your own.