(07)
Zegna x Highsnobiety‘
A Vision
(2022)
The visual concept for the aesthetic approach towards the Zegna: A Vision film is based on the idea of a series of vignettes, outlining a subtle narrative in regards to Zegna and its very own Oasi Zegna, unfolding in a daydream of togetherness in the wild. We aim to highlight the brand values by focusing on community, heritage, and through this sense of family while outlining the artistic direction for the new Zegna.
The film is based on three essential pillars, the first being the landscape as a narrative location, the Oasi Zegna, inspiring the journey of our cast. The next will be nature and its visuality as a color palette, weaving in the aesthetic of the to-be-shown collection. A feeling inspires the third element, as our following tool is the emotional approach. We aim to integrate sensation between the cast members or in alignment with the nature of the garments, showing the family sense in an artistic way and balancing stylized, staged images with playful handheld camera work.
Produced by Highsnobiety
Directed by Felix Aaron
Framed by Felix Aaron
Styled by Emil Rebek
Edited by Felix Aaron
Colored by Delfina Mayer
Sound by Luka Seifert
© Felix Aaron
Felix Aaron
(07)
Zegna x Highsnobiety‘
A Vision
(2022)
The visual concept for the aesthetic approach towards the Zegna: A Vision film is based on the idea of a series of vignettes, outlining a subtle narrative in regards to Zegna and its very own Oasi Zegna, unfolding in a daydream of togetherness in the wild. We aim to highlight the brand values by focusing on community, heritage, and through this sense of family while outlining the artistic direction for the new Zegna.
The film is based on three essential pillars, the first being the landscape as a narrative location, the Oasi Zegna, inspiring the journey of our cast. The next will be nature and its visuality as a color palette, weaving in the aesthetic of the to-be-shown collection. A feeling inspires the third element, as our following tool is the emotional approach. We aim to integrate sensation between the cast members or in alignment with the nature of the garments, showing the family sense in an artistic way and balancing stylized, staged images with playful handheld camera work.
Produced by Highsnobiety
Directed by Felix Aaron
Framed by Felix Aaron
Styled by Emil Rebek
Edited by Felix Aaron
Colored by Delfina Mayer
Sound by Luka Seifert
© Felix Aaron