Ottolinger – SS22

For Ottolinger’s Spring/Summer 2022 runway campaign, we developed a visual concept in close collaboration with the label’s founders and designers, Cosima and Christa. Inspired by Dutch artist Anne de Vries’ work Heavy Load, he created a sculptural runway installation from scratch, suspended within a seemingly endless white void that became the stage for the collection. Our camera approach was built around the idea of a floating, almost weightless perspective, moving freely through the space and revealing the garments from unexpected angles. Combining this unconventional movement with a sleek, dystopian aesthetic, we created a futuristic visual world that reimagines the traditional runway presentation.