© Felix Aaron

Ware x Highsnobiety‘ 
Uncovr

(16.02.2023)

The visual concept for our aesthetic approach was based on the given stream of thoughts that we aim to introduce that brand in an original, playful, and straightforward way, focusing primarily on our talents, being the emotional core of the brand's message.
As our narrative approach provides a playful character based on the cast, our visual system ensures an original and straightforward aesthetic regarding camera work and location/set design. The location and set design is reduced, simple, and rather sleek, a bright studio paired with a slightly industrial loft. Our Camera work features straight and clean studio portraits that gain character through our choice of lenses, carving out an exciting structure and haptic within our images. Dynamic angles support the rather abstract feel. The additional Super 8mm Footage underlines the playful and approachable sense we've worked out.

Produced by Highsnobiety
Directed by Felix Aaron
Framed by Julian Jonas Schmitt
Styled by Lorena Maza
Edited by Luca Roeser
Colored by Delfina Mayer
Sound by Luka Seifert