© Felix Aaron

Ottolinger x Puma‘ 
Mostro

(30.04.2024)

The visual concept for the Ottolinger x Puma Mostro campaign draws inspiration from the intensity of a roaring chase scene, reminiscent of the action movie trailers of the early 2000s. This narrative vision was crafted by Ottolinger’s Cosima and Christa.
Early in the creative process, Julian, our Director of Photography, and I envisioned a world grounded in the rawness of CCTV footage and amateur YouTube videos, yet with a refined, polished edge.
To achieve this, we decided to shoot the entire film using multiple GoPros, mounted on the talents, motorcycles, and drones. This dynamic, immersive camera style carries through into the edit, which distills the narrative into a lean, 15-second burst of pure adrenaline, capturing the speed and intensity the campaign aims to convey.

Produced by Chiara Lafour
Directed by Felix Aaron
Framed by Julian Jonas Schmitt
Styled by Ottolinger
Edited by Felix Aaron
Colored by Delfina Mayer
Sound by RIP Swirl