(08)
Ottolinger‘
Autumn Winter 2021
(2021)
The concept for the visual approach for the Ottolinger Autumn Winter 2021 runway campaign was developed with Newformat as the creative lead on this project. Early on, it was evident that we would create the whole visual world for our virtual runway in post-production, which led us to shoot the models on a white screen for the perfect look of the light distribution.
The camera aesthetic emerges from the idea of a subtle moving, rather technical visuality, while fast pans and high angles add just that amount of edge to the film we desire, giving an almost video game-like feel.
Produced by Newformat
Directed by Felix Aaron
Framed by Julian Jonas Schmitt
Styled by Ursina Gysi
Edited by Felix Aaron
Colored by Newformat
Sound by Bill Kouligas
© Felix Aaron
Felix Aaron
(08)
Ottolinger‘
Autumn Winter 2021
(2021)
The concept for the visual approach for the Ottolinger Autumn Winter 2021 runway campaign was developed with Newformat as the creative lead on this project. Early on, it was evident that we would create the whole visual world for our virtual runway in post-production, which led us to shoot the models on a white screen for the perfect look of the light distribution.
The camera aesthetic emerges from the idea of a subtle moving, rather technical visuality, while fast pans and high angles add just that amount of edge to the film we desire, giving an almost video game-like feel.
Produced by Newformat
Directed by Felix Aaron
Framed by Julian Jonas Schmitt
Styled by Ursina Gysi
Edited by Felix Aaron
Colored by Newformat
Sound by Bill Kouligas
© Felix Aaron