(02)
Mercedes Maybach‘
Icons Of Luxury
(2023)
We wanted to create a dark and sleek studio environment as the perfect backdrop for the car to pop out, ideal for showcasing it as a bright, clean piece of art. A dark, minimalist setting is perfect for underscoring the spirit of its bold and extravagant design. That said, it’s a visual world with one thing written all over it – luxury.
Yet, what defines luxury nowadays? It certainly isn’t as clearly defined and evident as it used to be; there have been offshoots as new branches, varieties, and elements appear over time. Modern luxury isn’t limited to a specific age or group of people. It’s a diverse community of savvy individuals. We want to show these different layers, the oscillation of codes, and the different embodiments of modern luxury. So we’ll work with other visual set-ups that link seemingly opposing worlds: the traditional – and the progressive.
Produced by Modest Department
Directed by Felix Aaron
Framed by Konstantin Mazov
Styled by Christian Stemmler
Edited by Michael Weicker
Colored by Julien Alary
Sound by Tro Music Services
© Felix Aaron
Felix Aaron
(02)
Mercedes Maybach‘
Icons Of Luxury
(2023)
We wanted to create a dark and sleek studio environment as the perfect backdrop for the car to pop out, ideal for showcasing it as a bright, clean piece of art. A dark, minimalist setting is perfect for underscoring the spirit of its bold and extravagant design. That said, it’s a visual world with one thing written all over it – luxury.
Yet, what defines luxury nowadays? It certainly isn’t as clearly defined and evident as it used to be; there have been offshoots as new branches, varieties, and elements appear over time. Modern luxury isn’t limited to a specific age or group of people. It’s a diverse community of savvy individuals. We want to show these different layers, the oscillation of codes, and the different embodiments of modern luxury. So we’ll work with other visual set-ups that link seemingly opposing worlds: the traditional – and the progressive.
Produced by Modest Department
Directed by Felix Aaron
Framed by Konstantin Mazov
Styled by Christian Stemmler
Edited by Michael Weicker
Colored by Julien Alary
Sound by Tro Music Services
© Felix Aaron