© Felix Aaron

Mercedes Benz‘ 
Mercedes Me

(06.01.2022)

The concept of our visual campaign for Mercedes Me, explaining the features in several different films, was based on the vision of one idea explaining one feature in a clean, simple, and elegant way - a straightforward, clear message. For this purpose, we established these features in multiple fifteen-second films and set up a clean studio consisting of a car, a model, and one additional element, such as a light- or set design. This clear visual imagery is underlined by a clear pronunciation of the need and the solution.
Drawing inspiration from more recent fashion campaigns with a commercial yet abstract, bright, and clear look, we decided to work with calm, subtle tracking shots that climax in a reveal shot, underlining the desired message in a magic moment.

Produced by Modest Department
Directed by Felix Aaron
Framed by Julian Jonas Schmitt
Styled by Rafaela Kacunic
Edited by Soren Schneider
Colored by Delfina Mayer
Sound by Luka Seifert