Lena‘
What I Want Cover
(20.06.2023)
The visual concept for the photos for LENA's new single "What I Want" is based on the idea of a stylized studio world, in which we present two facets or characters of LENA, which describe the emotional and personal diversity of her as a person - a cross-reference to the overall album concept.
Following the lead of our Creative Director Anouk Jahns, who developed the campaign around LENA from scratch, we bridged the old identity as one authentic character and the new one as another, sourcing inspiring elements from the past to build the future. Through this new identity approach, the idea is to show the world a variety of facets of LENA, whom they assume to know so well – judging, criticizing, and projecting their expectations onto her, as Anouk put in words so well.
Produced by Commonvision
Photographed by Felix Aaron
Styled by Leena Zimmermann
Make-Up by Philipp Verheyen
Retouched by New Layer
