© Felix Aaron

Dagger x DSM‘ 
ID Please

(15.07.2024)

The conceptual approach for the ID Please Campaign for Berlin’s brand Dagger is based on a poem written by founder Luke Rainey. „From the moment we are born, the discovery of self commences. Unfamiliar roads appear, some brightly lit, others intensely dark. In this authenticity-starved era, it can feel like we are driving over the limit in a stolen car. If we can't stop, then we can keep each other company on the ride. 0800-WH0-4M-1, We are waiting to take your call.
Playing with the displayed motifs, we created different scenarios linking us to the words, a voice memo for a friend, a summer day in the car and a photo shooting with friends showcasing the garments in a sleek way. This is all tied together by a grungy guitar riff and the above mentioned poem.


Produced by Studio 11:40
Directed by Felix Aaron
Framed by Louis Lustermann
Styled by Marvin Lobodda 
Edited by Felix Aaron
Colored by Ruth Wardell
Sound by Luka Seifert