Dagger x DSM‘
ID Please
(15.07.2024)
The conceptual approach for the ID Please Campaign for Berlin’s brand Dagger is based on a poem written by founder Luke Rainey. „From the moment we are born, the discovery of self commences. Unfamiliar roads appear, some brightly lit, others intensely dark. In this authenticity-starved era, it can feel like we are driving over the limit in a stolen car. If we can't stop, then we can keep each other company on the ride. 0800-WH0-4M-1, We are waiting to take your call. .
Produced by Studio 11:40
Photographed by Felix Aaron
Styled by Marvin Lobodda
Hair and Make-Up by Eve Litus
Retouched by Felix Aaron
