Dagger x DSM‘
All The Best
(13.12.2024)
The concept behind the "All The Best" campaign for Berlin-based brand Dagger, exclusively released at Dover Street Market Paris, draws inspiration from the memories of founder Luke Rainey. It reimagines the distressed magazine posters of his youth, featuring iconic punk bands and skateboarding legends. In doing so, we sought to capture the raw aesthetic of the early 2000s, while infusing it with the gritty edge that defines Dagger’s rebellious identity — one that, despite its underlying melancholy, remains deeply rooted in the now.
Produced by Studio 11:40
Photographed by Felix Aaron
Styled by Marvin Lobodda
Hair and Make-Up by Dustin Hanke
Retouched by Felix Aaron
