Dagger‘
SS25
(11.03.2025)
For the Dagger SS25 campaign, Luke and Marvin, the visionaries behind the brand, had one clear directive – make it irresistibly sexy, while preserving the bold edge that defines Dagger. Drawing inspiration from iconic underwear campaigns of the late ‘90s, we crafted an aesthetic that became the blueprint for our vision. The sleek, minimalist lighting setup was then intentionally distressed by in post-production by Roberto Brundo, who used manual printouts to evoke the worn, nostalgic feel of a magazine you’d find tucked away in your mom’s attic a decade later—raw, timeless, and full of allure.
Produced by Luke Rainey
Photographed by Felix Aaron
Styled by Marvin Lobodda
Retouched by Felix Aaron
Visual Effects by Roberto Brundo
