Dagger‘
AW25
(01.04.2025)
For the Dagger AW25 campaign, we wanted to preserve the playful, sexy attitude we developed for the Spring–Summer campaign, while reintroducing the punk edge that has always been at the core of Dagger. We kept our signature sleek, minimalist lighting setup, but pushed further into analogue distressing through inkjet printouts and collaged scans by Roberto Brundo. The goal was to evoke the feeling of a half-ripped poster in your favorite dive bar — raw, worn-in, but still undeniably sexy.
Produced by Luke Rainey
Photographed by Felix Aaron
Styled by Marvin Lobodda
Retouched by Felix Aaron
Post-Production by Roberto Brundo
