© Felix Aaron

Berq‘ 
Debut Campaign

(25.10.2024)

The visual concept for Berq’s debut album is centered around the idea of building a bridge — connecting the vibrant, youthful aesthetic of the Rote Flaggen EP with the undeniable success of Berq's evolution into an established pop artist. While the artist has already seen success that could propel him further, we aimed to preserve authenticity and take an organic step forward within the established aesthetic, avoiding inflated perceptions.
The current output of Berq’s music and imagery is realistic, though tinged with dreamy and stylized elements, residing in the realm of realism. As we push this concept further, we enter a space between reality and fiction — a twilight where the lines blur, where the intrusion of fantasy into daily life becomes palpable. It’s the daydream that shifts our perception, paving the way for a new, sleek aesthetic approach.
This vision begins with the first single, STILL. The visual narrative revolves around the familiar motif of the bed — the archetype of our stories — but with a new perspective. The warmth of a childhood bedroom gives way to the starkness of the first independent apartment. It's cold. It’s silent. Our mood shifts, the setting darkens. Hues of red transition into cool blues, reflecting Berq’s subjective perception — blurring the lines between dream, fiction, and the alienation from reality. This is a deliberate abstraction of light, set design, and mood to create a striking, immersive experience.
Berq’s debut album is not just a musical journey—it's an evolution of sound, image, and emotion.

Still is the first single release of Berg's Debut Album.

Produced by Studio 11:40
Directed by Felix Aaron
Framed by Moritz Uthe
Styled by Marvin Lobodda
Edited by Felix Aaron
Colored by Daniel Levy
Song by Berg

Heimweg is the second single release of Berg's Debut Album.

Produced by Studio 11:40
Directed by Felix Aaron
Framed by Moritz Uthe
Styled by Marvin Lobodda
Edited by Felix Aaron
Colored by Ruth Wardell
Song by Berg

Mein Hass Tritt dir die Haustür ein is the third single release of Berg's Debut Album.

Produced by Studio 11:40
Directed by Felix Aaron
Framed by Moritz Uthe
Styled by Marvin Lobodda
Edited by Felix Aaron
Colored by Joseph Bicknell
Song by Berg