(10)
MCM‘
Autumn Winter 2021
(2021)
The MCM Autumn Winter 2021 campaign's visual concept emerged from the idea of the Metaverse as a playground for our talents, in which the journey of mentioned protagonists was the desired destination, a space in transition. Alongside this ongoing conceptual journey of MCM towards the Metaverse, within this campaign, they did reinvent the famous logo, creating a modern version that would be incorporated in the garments and as a monument within our film. Long hallways and seemingly infinite spaces define our film's playground.
The set design, beautifully created by Leonardo Papini, was one of the mentioned keys to this narrative, as we desired a sleek, almost rendered feel to it that would still function as a real place for the cast to experience, bridging the gap between contemporary runway and classic look-book films.
Produced by Modest Department
Directed by Felix Aaron
Framed by Konstantin Mazov
Styled by Haley Wollens
Edited by Gerrit Piechowski
Colored by Delfina Mayer
Sound by Luka Seifert
© Felix Aaron
Felix Aaron
(10)
MCM‘
Autumn Winter 2021
(2021)
The MCM Autumn Winter 2021 campaign's visual concept emerged from the idea of the Metaverse as a playground for our talents, in which the journey of mentioned protagonists was the desired destination, a space in transition. Alongside this ongoing conceptual journey of MCM towards the Metaverse, within this campaign, they did reinvent the famous logo, creating a modern version that would be incorporated in the garments and as a monument within our film. Long hallways and seemingly infinite spaces define our film's playground.
The set design, beautifully created by Leonardo Papini, was one of the mentioned keys to this narrative, as we desired a sleek, almost rendered feel to it that would still function as a real place for the cast to experience, bridging the gap between contemporary runway and classic look-book films.
Produced by Modest Department
Directed by Felix Aaron
Framed by Konstantin Mazov
Styled by Haley Wollens
Edited by Gerrit Piechowski
Colored by Delfina Mayer
Sound by Luka Seifert
© Felix Aaron