felix aaron
is a director based in Berlin, Germany.
mail@felixaaron.com
@felix_aaron
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Ahzumjot' Lass Uns Scheinen (Official)
The conceptual approach for three videos is based on the idea of a rather emotional, very personal transformation, that is immanent to the album. The night as a motif is equivalent to this journey, this passage from the old day, our past, to the new one, our future. Based on the creative direction of 27bucks, him and I worked out this narrative based on three areas of conflict. The first one being the idea of a Silverlining, in seeing the positive within the negative, marking the starting point for our shift in perspective. The Void contrast a warm and infinite feeling of transcendental luck, just like a daydream versus its downside nightmare, that is empty, draining and dark, filled with our own demons. Last but not least, Escapism is the binding element as it supplies an abstract component towards our locations, the old urban past is left behind as we escape into the divine nature. Each video symbolizes one specific stage in this transformation of our artist, which is described through a different visual approach regarding each video.
HAIFISCH anger / depression300 hope / vertexLASS UNS SCHEINEN overcoming / peace
Artist : AhzumjotProduction: Studio 11:40 Director : Felix AaronCreative Direction: 27_BucksExecutive Producer: Ronja Prinz Director of Photography : Julian SchmittProduction Coordinator: Pia Domkowski Production Assistant: Jil Tischer Production Assistant: Theresa Braun Production Support: Jules Groll Gaffer: Sandra GlaserLight Assistant: Tim Boller1.AC: Nicole Medvecka Styling: Anabel Stiehle Make Up: Urnaa Uunii Color-Grading: Delfina Mayer 16mm Development: Silverway Paris
Cast: Astan Meyer and Kimia, Alex Engel and Alfredo Contreras, Isaak Gentges
contact
+49 (0) 157 72589439mail@felixaaron.com
Erkelenzdamm 59, 10999 BerlinGERMANY
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